Our Story

Who We are & Our Why
Spectrum / Our Story

Who we are

Spectrum Brand Solutions is a creative agency established by creative and driven professionals to craft brand messages and execute them in a way that give better results and solve their challenges.

The creative team has been fortunate enough to work with different clients and partnered with different vendors, allowing us to clearly understand the frustration of the client and the short comings of the current design services that are being offered in Ethiopia.

We do create visuals, but we emphasize on brand message and audience relatability, Yes we build and host websites, but we emphasize on user engagement and reaching marketing goals of client.

We Speak Brands
We build scalable brand messages, guidelines, and brand assets
We Show Brands
We execute your message in to visuals over images, motion graphics & events
We Spread Brands
We promote brands through activation, events and over the web

Our Why

We Respect the craft.

While design is producing a product on time, it is also a process of crafting a well thought solution that solves a problem, we choose to give the people who understand the value of design an option they deserve, a design that is elegant, practical and relatable by their target audience.

We believe in giving a tailored solution.

Clients’ need varies, depending on their project and our job is to offer them a solution that solves their problem whether it be having a recognizable corporate brand, a most visited website, an app that the customer loves and uses, or an event or product that is the talk of the town.

Our Process-3D

Project activities may vary, and that is part of the journey but through our experience we have developed a workflow here is the simple version


We start by defining goal, the deliverable, the message, the impact ...What do you really want out of the project? Through meetings, minutes then briefs


We develop concepts evaluate them against the goals, medium and client brand message, present to the client discuss and make necessary amendments


We deliver the extensible brand solution whether it is a corporate identity print ready art-work, packaged prints, launch websites then we track the impact and usage.
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Our Team

Biniam Ayalew
Creative Director
Managing Partner
MikaEl Fekadu
Art Director
Managing Partner
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